Solving the paradox of thought leadership
To succeed in the marketplace today, many organizations need to be not just purveyors of a product or service, but thought leaders—a source of knowledge and insight to their clients and agenda-setters in the public arena. Establishing oneself as a thought leader means continually demonstrating that knowledge and insight through white papers, surveys, presentations, capabilities brochures, case studies and bylined articles that stand the scrutiny of informed readers.
But there’s a paradox: Genuine thought leadership requires the sort of deep, big-picture thinking that the pace and demands of business rarely allow. Indeed, there are many ways in which the typical business environment is ill-suited to the full transformation of raw ideas and experience into well-articulated, eye-opening insights. This is why even sophisticated enterprises so often find the thought leadership process a challenge.
For nearly two decades, Athlon has brought to knowledge-intensive organizations, particularly in professional services, technology and healthcare, a systematic approach to accelerating the thought leadership process and to optimizing marketing, communications and positioning. The result increases an organization’s intellectual capital, clarifies its thinking and vision, and clearly communicates the value it adds to clients in a unique, authoritative voice that reaches C-suite decision makers and other elite audiences. Athlon has successfully raised the profile of technology firms looking to be acquired, helped relaunch public pharmaceutical firms taken private, managed a broad portfolio of thought leadership initiatives for global professional services firms, and provided a range of counsel and support to CEOs and senior management of small and midsized organizations in a range of sectors.